Internship @
Reimagining asianpaints.com
As a part of my internship at asianpaint’s digital experience team, one of the assignments was to reimagine asianpaints.com, which is the face of Asian Paints Limited.
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Due to the nature of the NDA (under review) I'm limited to share only a brief description of the project at the moment, however please reach out to me where I can provide more specifics if required in person.
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Redesign - Home Page
The brief was open to reorganizing the home page, not deviating much from the current design theme, it also included standardizing components such as banners and forms and designing interactive elements to ensure an increased user engagement matrix and an increase in the number of business leads.
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Role: Research, Wireframes, Visual design.
New Product Pages
Paints are the hero products of asianpaints.com, so having perfectly crafted product display pages that reflect the properties and appeal to the right target audience is essential.
The design included research on the product and the segment, resulting in designs that rightly showcase the products and add value to the visitors.
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Role: Research, Wireframes, Visual design.
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asianpaints.com/ Colour Next ‘23
Asian Paints has studied color and its varied influences on lifestyle since 2003, and year after year, they are fascinated by the small and big stories that emerge out of this world's vibrant landscape.
Every year, our color marketing team collaborates with experts from a range of creative disciplines -- architecture, art, interiors, fashion, sociology, media, and FMCG, to put together ColourNext, a comprehensive forecast of design directions in colors, materials, textures and finishes that are relevant to the world. Over the years, ColourNext has evolved as the subcontinent's foremost, one-of-its-kind intelligence in color and material.
The result and the research outcomes of the forecast are represented through the webpage of ColourNext 2023, designing which was a challenging opportunity.
The page showcases accents of the forecast in its visual design and functionally displays the stories, videos, and other content and downloadable.
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https://www.asianpaints.com/colour-next.html
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Role: Research, Wireframes, Visual design. Design management.